Context
As Head of Design, I built and scaled the design function from the ground up; growing the team to 7 designers over time, including junior, senior, and lead profiles.
Led hiring, mentoring, and team development while establishing a culture of ownership, craft excellence, and cross-functional collaboration.
Design organization & culture
Introduced structured team rituals to ensure quality and alignment:
Bi-weekly stand-ups
Weekly design critiques
Cross-functional reviews with product and engineering
Defined clear ownership models across product verticals to support scalability and consistency.
Design system & product consistency
Led the creation and implementation of a scalable design system across all core products.
Standardized interaction patterns, visual foundations, and component architecture to reduce UX fragmentation and accelerate delivery cycles.
Brand transformation & repositioning
Design delivery & performance
Oversaw end-to-end design delivery across multiple product streams, balancing discovery and execution.
Defined quarterly design objectives, conducted performance reviews, and facilitated improvement cycles to continuously elevate team quality and efficiency.
Key results
Other projects/
Want to work together? /
I’m currently available for new collaborations; short or mid-term projects, full-time roles, or advisory work.
From product strategy to hands-on design and execution, I support teams across the entire product lifecycle.
If it sounds relevant, let’s set up a 30-minute call to explore fit.
